Program Management

Your Go-To Demand Flexibility Program Management Resources

Utility demand flexibility program managers can rest easy! Virtual Peaker has a team of experts with years of experience creating, launching, maintaining, and growing DR programs. Bookmark this page for access to best practices, tips, and tricks for DR program management.

Webinar Replay: Grid-Edge Innovation: Driving VPP and DR Growth and Enrollments

Watch this webinar replay to learn how utilities can prepare themselves to capitalize on increased adoption of grid-edge DERMS technology and ever-growing VPP capabilities.

Demand Flexibility Marketing Power Guide

Demand Flexibility Program Marketing Power Guide

For more than a century, U.S. electric utilities have operated within a primarily regulated market as a natural monopoly, leaving […]

VP of Marketing, Amber Mullaney
Amber Mullaney
Vice President of Marketing
More Questions To Ask Before Purchasing Your Grid-Edge DERMS

More Questions To Ask Before Purchasing Your Grid-Edge DERMS

According to the Department of Energy, 80-160 GW of virtual power plant capacity is needed to meet increasing demand by […]

VP of Marketing, Amber Mullaney
Amber Mullaney
Vice President of Marketing
Demand Flexibility All Source Procurement VS Individual Program Procurement

Demand Flexibility All Source Procurement VS Individual Program Procurement

While decarbonization and electrification efforts contribute to total demand, the increased occurrences of inclement weather and temperature extremes is driving […]

Syd Bishop 1
Syd Bishop
Senior Content Specialist
grid management

Emerging Trends In Grid Management

As the global energy landscape evolves, grid management rapidly advances to meet demands for greater efficiency, reliability, and sustainability. Innovations […]

VP of Marketing, Amber Mullaney
Amber Mullaney
Vice President of Marketing
battery energy storage systems

BESS Practices: Our Guide to Battery Energy Storage Systems & Demand Flexibility

Earlier this week, The Economist identified grid-scale battery storage as the next trillion-dollar industry in clean tech. This observation parallels […]

VP of Marketing, Amber Mullaney
Amber Mullaney
Vice President of Marketing
battery storage

Using Battery Storage in Your Demand Flexibility Initiatives

The Energy Information Administration (EIA) anticipates 62.8 GW of energy storage to come online in 2024, an increase of 55% […]

Syd Bishop 1
Syd Bishop
Senior Content Specialist
DERMS

6 Questions to Ask Before Purchasing a Grid-Edge DERMS

Load management strategies are nothing new to utilities. Historically, load management was comparatively simple. Demand curves were relatively predictable, as […]

VP of Marketing, Amber Mullaney
Amber Mullaney
Vice President of Marketing
grid-edge DERMS

3 Use Cases For Your Grid-Edge Distributed Energy Resource Management Systems (DERMS)

For years, utilities have faced incredible challenges including the increased weather and temperature extremes caused by climate change and the […]

Charlie Keown
Charlie Keown
Marketing Intern
demand flexibility

Energy Efficiency Day: 3 Tips To Get The Most From Your Demand Flexibility Programs

The 2024 Power and Utilities Industry Outlook by Deloitte comes with some encouraging figures: in 2023 EVs accounted for 9% […]

Stacia Secreriat 3
Stacia Secreriat
Sr. Digital Marketing Specialist
distributed energy resources

3 Use Cases For Flexible Dispatching of Distributed Energy Resources (DERs)

Distributed energy resources (DERs) like solar, battery storage, and smart home devices like thermostats and water heaters have dominated conversations […]

Syd Bishop 1
Syd Bishop
Senior Content Specialist
distributed energy resource management system

Why Your Distributed Energy Resource Management System (DERMS) Supports Multiple Utility Teams

Distributed energy resources (DERs) like solar, battery storage, EV & EV charging technologies, and smart home devices like thermostats and […]

VP of Marketing, Amber Mullaney
Amber Mullaney
Vice President of Marketing
distributed energy resources

How to Segment & Control Distributed Energy Resources (DERs) Within Demand Flexibility Programs

Global electrification efforts have led to significant market growth, with analysts anticipating growth from $80.8b in 2023 to 170.4b by […]

Ana Bogdanova 2
Ana Bogdanova
Senior Product Manager
duck curve

Navigating the Duck Curve: A Deep Dive into Utilities’ New Challenge

Each day, utility operators get their ducks in a row by studying the ebb and flow of electricity to ensure […]

Kyle Safranek
Kyle Safranek
Senior Product Marketing Manager
demand flexibility

Adding New Device Types to Your Demand Flexibility Program(s)

From EV managed charging to battery programs and beyond, there are many possible demand flexibility strategies to employ. These exact […]

Ana Bogdanova 2
Ana Bogdanova
Senior Product Manager

Webinar Replay: Winter Peak Demand Response Strategies

Watch this webinar replay and hear from DER experts as they outline strategies and tips for alleviating stress on the grid during winter peak demand.

demand flexibility resume

How To Write A Demand Flexibility Program Manager Resume

According to the Bureau of Labor and Statistics (BLS), there are approximately 377,920 people employed by the Electric Power Generation, […]

Erin Poole
Erin Poole
Client Accounts Manager
demand response program

Measuring Success: Key Marketing Metrics for Monitoring Demand Response Program Effectiveness

In the ever-evolving landscape of energy consumption and sustainability, with shifts driven by regulator pressure, DER adoption, and infrastructure needs, […]

Kyle Safranek
Kyle Safranek
Senior Product Marketing Manager
demand flexibility

How To Measure the Success of Your Demand Flexibility Program

Demand flexibility is more than a peak-shaving strategy, but is an existential necessity to meet the evolving needs of a […]

Kyle Safranek
Kyle Safranek
Senior Product Marketing Manager
demand response

Understanding Customer Motivations Impacts Enrollment & Participation in Demand Response Programs

Electric utilities are facing unprecedented challenges to meet an evolving public demand. Investments in the distributed generation market indicate an […]

 blog author
Alexandra Abbruscato

5 Steps for Engaging Homeowners in Demand Response Programs

Engage customers to enroll and participate in your demand response programs with these five proven steps.

Tips For Choosing an EV Managed Charging Solution

As a demand flexibility initiative, EV managed charging shifts EV charging times during periods of peak demand. Prioritize this checklist of features when evaluating your potential solutions.

utility program

Your Utility Program Software Vendor RFP Checklist

Although involved, the request for proposal (RFP) process is an excellent starting point to determine the best fit for your […]

Ben Brosnan 2
Ben Brosnan
Director of Sales Engineering
demand response program

How To Boost Enrollment in Your Demand Response Programs

Launching a demand response program is only half the battle. Planning, executing, and measuring results is its own endeavor. The […]

Stacia Secreriat 3
Stacia Secreriat
Sr. Digital Marketing Specialist

Demand Response Program Landing Page Best Practices

These best practices will help you design an effective landing page to enroll customers in your demand response programs, leading to increased program enrollment.

distributed energy resource management system (DERMS)

How to Evaluate Which Distributed Energy Resource Management System (DERMS) Vendor is Right For You

Distributed energy generation is expected to hit a value of $580.8b by 2027, which reflects the broader adoptions of distributed […]

VP of Marketing, Amber Mullaney
Amber Mullaney
Vice President of Marketing

Demand Response Program Landing Page Best Practices

These best practices will help you design an effective landing page to enroll customers in your demand response programs, leading to increased program enrollment.

Thermostat Demand Response Programs: 5 Proven Tips for DER Program Engagement

Use this guide to help boost enrollment and engagement in your thermostat demand response programs.

Your Guide to Demand Response Incentives

Use this guide to help design a DR incentive program that is effective, efficient, and meets the needs of both the utility and its customers.

climate change misinformation

Utility Program Marketing 101: The Challenges of Climate Change Misinformation

If you’ve spent any time on the internet, you’ve likely experienced the expression “do your own research.” The basic premise […]

Syd Bishop 1
Syd Bishop
Senior Content Specialist

8 Tips for Developing a Battery Pilot

Here are 8 tips to guide your battery pilot program design process and ensure you create an adaptable, future-proofed program.

types of messaging for your demand response program

Types of Messaging For Your Demand Response Program

From widespread electric vehicle (EV) and distributed energy resource (DER) adoptions, electrification efforts are changing the grid as we know […]

Ana Bogdanova 2
Ana Bogdanova
Senior Product Manager
utility program

The Customer Segmentation Strategy for Utility Program Managers

Developing a demand flexibility program, from demand response to managed charging and beyond is no small task. Perhaps one of […]

Virtual Peaker Team
Virtual Peaker Team
utility program landing page

Best Practices to Launch a Utility Program Landing Page

As more renewable energy assets enter the global energy portfolio, utilities will have fresh opportunities to boost grid resilience, lower […]

Ana Bogdanova 2
Ana Bogdanova
Senior Product Manager
BYOD Utility Program

Best Practices for BYOD Utility Program Enrollment

To meet the increased demand brought on by electrification efforts, utilities have turned to distributed energy resources (DER) and demand […]

Anna Carvill
Anna Carvill
Director of Client Accounts

4 Things to Consider When Launching a Demand Response Program

To meet rising energy demand, utilities have turned to tried and true strategies like demand response to conserve energy when customers need it the most, lowering energy costs and enhancing grid resiliency.

DERMS

6 Questions to Ask Before Purchasing a Grid-Edge DERMS

Load management strategies are nothing new to utilities. Historically, load management was comparatively simple. Demand curves were relatively predictable, as […]

VP of Marketing, Amber Mullaney
Amber Mullaney
Vice President of Marketing

Replay: Best Practices for Demand Response Program Management

Watch this webinar replay and hear experts from SMUD and Virtual Peaker as they explore best practices for demand response program management, enabling behind-the-meter technologies, and creating the grid of the future.

demand baselining

Intro to Demand Baselining 101

With demand up and wild temperature fluctuations increasingly the norm, utilities have turned to distributed energy resource (DER) clean energy […]

Anna Carvill
Anna Carvill
Director of Client Accounts
demand response event

How To Call Demand Response Events

Maybe you’re on the fence about initiating a demand response (DR) program. Perhaps it’s the costs involved in the development, […]

Cameron Minch
Client Success Manager
utility program

How To Market Your Utility Programs & Enhance Enrollment

Congrats! If you’re here, you either have or are considering a demand response (DR) or distributed energy resource (DER) program […]

Stacia Secreriat 3
Stacia Secreriat
Sr. Digital Marketing Specialist

Marketing Channels and When to Use Them for Your Demand Response Program Recruitment

Building a rapport with your customers is integral in developing your demand response strategies. So how do you find the right audience at the right time to educate them on the possibilities of demand response?

Virtual Power Plants

Virtual Power Plants: Myth or Reality?

Since the first electric power grid, system operators have dreamed of leveraging the flexibility of the energy consumers connected to […]

Greg Ledva, R&D Engineer
Greg Ledva
R&D Engineer
Demand Response

Encouraging Customer Enrollment in Demand Response & DER Programs

As a conservation initiative, demand response programs have mutual benefits for utility operations and consumers alike. To meet both Net-Zero […]

VP of Marketing, Amber Mullaney
Amber Mullaney
Vice President of Marketing

5 Things to Think About Before Launching a Demand Response Program

Launching energy reduction strategies like demand response programs can present challenges. Check out this tip sheet created just for utility program managers.

Smart Thermostat Program

7 Tips for a Successful Smart Thermostat Program

Developing any new program presents logistical challenges to any utility operation. Building a demand response program requires a scope of […]

VP of Marketing, Amber Mullaney
Amber Mullaney
Vice President of Marketing

4 Things to Consider When Launching a Demand Response Program

To meet rising energy demand, utilities have turned to tried and true strategies like demand response to conserve energy when customers need it the most, lowering energy costs and enhancing grid resiliency.

Virtual Peaker Helps GMP Build First-in-the-Nation Back-Up Battery

3 Things You Need to Turn a Demand Response Pilot into a Program

Demand response (DR) programs are critical in optimizing energy consumption and ensuring grid reliability. While pilot projects provide valuable insights, […]

jeffquigley
Jeff Quigley
Sr. Vice President of Customer Solutions
Demand Response Program

How To Build A Demand Response Program

Long before your customers hear about your new demand response program, the success of the initiative will largely have been […]

VP of Marketing, Amber Mullaney
Amber Mullaney
Vice President of Marketing
Demand Response Program

How To Scale Your Demand Response Program

Congratulations! Your pilot demand response (DR) program is a success. Now, it’s time to take your next big step: Enrolling […]

VP of Marketing, Amber Mullaney
Amber Mullaney
Vice President of Marketing
utility program

Your Utility Program Software Vendor RFP Checklist

Although involved, the request for proposal (RFP) process is an excellent starting point to determine the best fit for your […]

Ben Brosnan 2
Ben Brosnan
Director of Sales Engineering
demand response

Understanding Customer Motivations Impacts Enrollment & Participation in Demand Response Programs

Electric utilities are facing unprecedented challenges to meet an evolving public demand. Investments in the distributed generation market indicate an […]

 blog author
Alexandra Abbruscato