Privacy Policy

Last Modified:  July 1, 2026

 

SUMMARY

Virtual Peaker (“Virtual Peaker” or “We”) respects your privacy and is committed to protecting it through our compliance with this policy (“Policy”). Virtual Peaker owns and operates a website www.virtual-peaker.com, and related websites, including sub-domains, international versions, widgets, mobile versions, and other related domains owned by Virtual Peaker (the “Website”), Virtual Peaker Applications (“Apps”) for the web, iOS, and/or Android, and a Facebook page and/or groups along with pages or accounts on other social media platforms (“Social Media”), (collectively, the “Services”).  This Privacy Policy applies when you utilize any of these Services and also describes how your information is collected, used, shared, and secured, as well as your related choices regarding use, access, and correction.

Access to Virtual Peaker Applications may be provided by invitation. Access to and use of such Applications is subject to data collection and tracking as outlined in this Privacy Policy.

Our Privacy Policy does not apply to the information we receive from the third-party websites, mobile apps, and other digital products that use our Services. 

BY USING OUR SERVICES, YOU ARE ACCEPTING THE PRACTICES DESCRIBED IN OUR PRIVACY POLICY, INCLUDING OUR COLLECTION, SHARING, AND USE OF YOUR PII AND OUR USE OF COOKIES AND SIMILAR ONLINE TOOLS.

We may change this Privacy Policy to accommodate changes to our Services, new technologies or industry practices, updated regulatory or legal requirements, or for other purposes.  We reserve the right to modify or amend the terms of this Privacy Policy from time to time without notice by posting an updated version. Your continued use of our Services following the posting of changes to these terms will mean you accept those changes.  

 

CONTACT US

If you have any questions about the Policy or wish to contact us, we can be reached via any of the following:

Mail:
825 E. Market Street, Suite 203
Louisville, KY 40206, USA

Email:
privacy@virtual-peaker.com

WHAT INFORMATION DO WE COLLECT?

We value your trust and strive to safeguard any personally identifiable information (“PII”) that you may share with us. PII is information that can be used on its own or with other information to identify, contact, or locate an individual. PII collected may include:

  • Name
  • Mailing address
  • Email address
  • Phone number
  • Account number

Privacy of Children

We do not intentionally collect personally identifiable information from users of this site who are under the age of thirteen without parental consent. If we become aware that a user of the site is under the age of 13 we will remove that child’s personal information from our files, in accordance with the federal Children’s Online Privacy Protection Act of 1998.

Your California Privacy Rights

Under California’s “Shine the Light” law, California residents who provide personal information in obtaining products or services for personal, family, or household use are entitled to request and obtain from us, once per calendar year, information about the customer information we shared, if any, with other businesses for their own direct marketing uses. If applicable, this information would include the categories of customer information and the names and addresses of those businesses with which we shared customer information for the immediately prior calendar year (e.g. requests made in 2019 will receive information regarding 2018 sharing activities).

To obtain this information from us, please contact us at the following email address: privacy@virtual-peaker.com and write “Request for California Privacy Information” for the subject of your message. We will send you a reply e-mail containing the requested information once we confirm your request. Not all information sharing is covered by the “Shine the Light” requirements and only that information that is covered will be included in our response. 

State Privacy Rights

Some states such as California, Colorado, Connecticut, Delaware, Florida, Indiana, Iowa, Montana, Oregon, Tennessee, Texas, Utah, and Virginia grant (now and in the future) their residents certain data privacy rights, which may include the following:

  • Right to Access: You may have the right to request a copy of the specific pieces of PII that we have collected about you in the previous twelve (12) months. The information will be delivered by mail or electronically. Upon receipt of a Verifiable Consumer Request, we will disclose: 
    • The categories of PII we have collected about you;
    • The categories of sources from which PII is collected;
    • Our business purpose for collecting or selling PII;
    • The categories of third parties with whom we share or sell PII, if any; and
    • The specific pieces of PII we have collected about you.
  • Right to Data Portability: You may have the right to receive your PII in a portable, readily usable format that allows you to transmit your information to another entity without hindrance.
  • Right to Correct Inaccurate Information: You may have the right to request that we correct inaccurate information about you that we maintain.
  • Right to Deletion: You may have the right request that we delete your PII. 
  • Right to Be Free from Discrimination: You may have the right to not be discriminated against by us for exercising any of your rights under applicable law or regulation. Unless permitted by applicable law or regulation, we will not: 
    • Deny goods or services to you;
    • Charge different prices or rates for goods or services, including through the use of discounts or other benefits or imposing penalties;
    • Provide a different level or quality of goods or services to you; or
    • Suggest that you will receive a different price or rate for goods or services or a different level or quality of goods or services.

To exercise your rights, please send a Verifiable Consumer Request to the contact information in the ‘Contact Us’ section. The Verifiable Consumer Request must provide sufficient information to allow us to reasonably verify you are the person about whom we collected personal information or an authorized representative, and must describe your request with sufficient detail that allows us to properly understand, evaluate, and respond to it. We cannot respond to your request or provide you with PII if we cannot verify your identity or authority to make the request and confirm the PII relates to you. We will only use PII provided in a Verifiable Consumer Request to verify the requestor’s identity or authority to make the request. 

Please be aware that your rights (including those enumerated elsewhere in this Policy) are limited to the extent permitted by applicable law. The exact scope of these rights may vary by state. 

Use of Google Analytics

We use Google Analytics, a web analytics service provided by Google LLC (“Google”), to collect information about your use of our Website and Services. Google Analytics collects information such as how often users visit the Website and Services, what pages they visit, how much time they spend on each page or form step, and what other sites they used prior to coming to our Website and Services.
We use this information to improve our Website and Services, including understanding progress through multi-step forms and time spent on each form question. Google Analytics collects only the IP address assigned to you on the date you visit our Website or use the Services, rather than your name or other identifying information. We do not combine the information collected through the use of Google Analytics with personally identifiable information.

Google’s ability to use and share information collected by Google Analytics about your visits to this site is restricted by the Google Analytics Terms of Service and the Google Privacy Policy. You can learn more about how Google collects and processes data by visiting How Google uses data when you use our partners’ sites or apps.

You can opt out of Google Analytics tracking by installing the Google Analytics Opt-out Browser Add-on, available at https://tools.google.com/dlpage/gaoptout.

Other Information

Usage, viewing, logs, metrics, and other device and technical data may be collected when you visit our Website or the App, utilize our Services as an end-user, or open or reply to emails we send.  Usage information could include the time, date, and duration of your use of our Services; your interaction with content offered through the Services, and any referring websites.  Device information may include information such as your web request, Internet Protocol (“IP”) address, device identifiers, device information (such as type and model, operating system type, browser type, language, and settings), mobile ad identifiers, cookie IDs, referring / exit pages and URLs, interaction information (such as clickstream data), domain names, pages viewed, software crash data, and other similar technical data.  Our servers may automatically keep an activity log of your use of the Services.

We may collect information from third party or public or commercially-available sources or from companies that partner with us to provide products and services.  This may include information we receive from our advertising and market research partners, who may provide us with information about your interest in and engagement with our online advertisements.  When you interact with our Social Media, we may collect the personal information that you make available to us on that page or account, including your social media account ID.  We will comply with the privacy policies of the social media platform and we will only collect and store such personal information that we are permitted to collect by those social media platforms. We also may share information about your activities, including what you view on our websites, with that social network’s users.

We may utilize your location information when you use our Services, such as by visiting the Website or App, or including location information in your account, or provided by a mobile device interacting with one of our sites or applications or associated with your IP address.  Advertisements and content may be directed at you based on this data. Other information about you, your device, or your use of the Services in ways that we describe to you when collecting the information may be shared.  You may choose not to provide us with certain types of information, but doing so may affect the quality in using the Services. We may also collect non-personally identifiable information and use this together with personal information to create aggregate information.

We may use the information from one aspect of the Services for other aspects of Services and we may combine information gathered from multiple aspects of the Services into a single user record.  We also may use or combine information that we collect offline or we collect or receive from third-party sources for many reasons, including to enhance, expand, and check the accuracy of our records. Additionally, data collected from a particular computer, browser or device may be used with another computer, browser or device that is linked to the computer, browser, or device on which such data was collected. We also use anonymous information, such as usage data and aggregated data, for other lawful purposes, such as to create content that others may find useful.

HOW DO WE COLLECT THIS INFORMATION?

This PII may be submitted by you directly through our Website, by mail, by email, through a connected device, connected accounts, by contacting us or using certain Website features. We also may gather information from you, including PII, from other third-party sources, which may be added to the information received directly from the website. This information may include usage details, device information, stored information and files (metadata), and location information.

We are the sole owner of the information collected on this Website. We collect information from our visitors in a number of different ways, as detailed below. The information we collect depends on what you do when you visit our Website.

Voluntary Submissions

You may provide information through optional and voluntary submissions. These include enabling connected devices, enrolling your account in our services, signing up for emails, completing forms, and other such means. The information we collect depends on what you do when you visit our Website.

Log Files and Analytical Information

For each visitor to our Website, we may automatically gather certain information and store it in log files. This information includes internet protocol (IP) addresses, browser type, internet service provider (ISP), referring/exit pages, operating system, date/time stamp, and/or clickstream data. We may collect and store this information on an individual basis and in aggregate, or combined, form. We may also collect both user-specific and aggregate information on what pages visitors may access or visit. We use this information to analyze trends, to administer the site, to track users’ movements around the site, and to gather demographic information about our user base as a whole. We also use this information to improve the content of our web pages, and to customize the content and layout of our pages. All of this is done with the intention of making our Site more useful to visitors.

We may use one or more third-party tracking services to track non-personally identifiable information about visitors to our Site in the aggregate. These third-party services may use JavaScript, pixels, transparent GIF files, and other means to enable us to learn which advertisements bring users to our Website. Any information we track in this manner is anonymous, limited to usage and volume statistics, and is used to provide insight into the effectiveness of our online marketing initiatives and strategies.

Cookies

We may use both session cookies and persistent cookies on this site. A cookie is a small text file that is stored on a user’s computer for record-keeping purposes. We may link the information we store in cookies to your personal information in order to provide a faster and more pleasant online experience. You can refuse cookies by turning them off in your browser. If you’ve set your browser to warn you before accepting cookies, you will receive the warning message with each cookie. You do not need to have cookies turned on to use this site. If you reject cookies, you may still use our site, but your ability to use some areas of our site will be limited. We may use session cookies to make it easier for you to navigate our site. We use session cookies to record session information, such as which web pages a user has visited, and to track user activity on the site. Session cookies expire when you close your browser. We also may use persistent cookies to track and target the interests of our users to enhance the experience on our site.  Persistent cookies remain on your hard drive for an extended period of time. You can remove persistent cookies by following directions provided in your browser’s “help” file. For more information about cookies, including how to see what cookies have been set on your device and how to manage and delete them, visit www.allaboutcookies.org.

Some cookies on our Website and Services are set by Google Analytics to help us understand website and form usage. These cookies collect information such as pages visited and time spent on pages within forms. For more information, please see “Use of Google Analytics” above.

Web Beacons

Web beacons (also called “web tags” or “pixels”) are tiny graphics or scripts that communicate information from your device to a server.  Beacons can be embedded in online or mobile content, videos, advertisements, or emails. They allow a server to read certain types of information from your device, such as when you viewed the beacon (and thus the content in which it is embedded) and the IP address of the device on which you viewed the beacon.  We and third parties use beacons for a variety of purposes, including to analyze the use of our Services and (in conjunction with cookies) to provide content and ads that are more relevant to you.

SDKs

SDKs are third-party computer code that we may incorporate into our mobile applications that may be used for a variety of purposes, including to provide us with analytics regarding the use of our mobile applications, to integrate with social media, add features or functionality to our app, or to facilitate online advertising.

HOW COULD YOUR INFORMATION BE USED?

We will use information for lawful purposes: (i) as necessary for the performance of our contract with you (such as our [Terms of Use]), (ii) for our legitimate interests, so long as they are not overridden by your own rights and interests, or (iii) as required by law. We will communicate with you by email or telephone, in accordance with your wishes.

We may also use your PII to send you information on utility usage, account information, changes to your account or bill, or for other purposes. The means by which Virtual Peaker will contact you with this information will depend on the type of PII you have provided. For example, if you provide us with your email address, you may receive periodic emails from us. If you have agreed to receive SMS messages and have provided your phone number, you may receive periodic text messages from us.

We may also use your information to comply with any court order, law or legal process, including to respond to any government or regulatory request; or if we believe disclosure is necessary or appropriate to protect the rights, property, or safety of Virtual Peaker or others. This includes exchanging information with other companies and organizations for the purposes of fraud protection and individual well-being and safety.

You may opt-out of having your information shared with entities working on our behalf, as discussed below. Although you can opt-out of promotional messages, we reserve the right to send you informational email messages about any administrative notices regarding the Site, as permitted under the CAN-SPAM Act (15 U.S.C. §7701 et seq.).

If you do not wish to receive promotional information from us, you may opt-out of receiving such communications.

Correcting and Updating Account Information

By logging into your account or using our Services, you may be able to change certain account information. Your account settings may also permit you to opt-out of some types of notification messages. To protect your privacy and security, we require your username and password in order to verify your identity before granting account access or making changes.

Turning Off Cookies

Most web browsers automatically accept cookies, but also usually allow you to modify your settings to disable or reject cookies, including cookies for interest-based advertising.  If you delete your cookies or if you set your web browser to decline cookies, however, some features of the Services may not work or may not work as designed.  You can usually find these settings in the Options or Preferences menu of your browser; links to instructions provided by several of the most common browsers are below. You can also learn more at www.allaboutcookies.org.

Opting Out of Targeted Advertising

Many of the third-party advertisers that use tracking or targeting tools in connection with our Services either directly, or are members of programs that offer you additional choices regarding the collection and use of your information.  You can learn more about the options available to limit these participating third parties’ collection and use of your information by visiting their websites:

  • Opt-Out of Interest Based Advertising (National Advertising Initiative)
  • Your Ad Choices (Digital Advertising Alliance)
  • Your Online Choices (European Interactive Digital Advertising Alliance)
  • Users of our mobile apps may opt-out of receiving targeted advertising in mobile apps through participating members of the Digital Advertising Alliance by installing the AppChoices mobile app, available here, and selecting the user’s choices.

Blocking Advertising ID Use in your Mobile Settings

Your mobile device settings may provide functionality to limit the use of the advertising ID associated with your mobile device for interest-based advertising purposes.

Mobile App Tracking Opt-Out Tools.

You can learn about your options to opt out of mobile app tracking by certain advertising networks through your device settings.  For more information about how to change these settings for Apple, Android, or Windows devices, see:

Social Media Settings

If you interact with any Virtual Peaker page or account on a social media platform, you may have the ability to limit the information that we may obtain from the social media platform by controlling your settings for the particular platform. For example, you may access and change your settings through the Facebook settings page for Apps and Websites. If you withdraw our ability to access certain information from a social media platform, that choice will not apply to information that we have already received from that platform.

Using Privacy Plug-ins or Browsers

You can block our websites from setting cookies used for interest-based ads by using a browser with privacy features, like Brave, or installing browser plugins like Privacy Badger, Ghostery or uBlock Origin, and configuring them to block third party cookies/trackers.

Do Not Track

Do Not Track is a privacy preference that users can set in their web browsers. When a user turns on the Do Not Track signal, the browser sends a message to websites requesting them not to track the user. We currently do not respond to “Do Not Track” or similar signals.  For information about Do Not Track, visit www.allaboutdnt.org.

Global Privacy Control Disclosure 

Some browsers and browser extensions support the Global Privacy Control (“GPC”) that can send a signal to process your request to opt out from certain types of data processing, including data “sales” as defined under certain laws. You can activate the GPC signal by visiting the Global Privacy Control website and installing a supported browser or extension. We do not currently respond to GPC signals.

Use of Personally-Identifying Information By Third Parties

As a general rule, Virtual Peaker will not disclose any of your information to anyone other than your utility company and the service providers that help us run our business, except when we have your permission or under special circumstances, such as when we believe in good faith that the law requires it, or under the circumstances described below. We do not rent or sell email addresses to third parties or otherwise share any non-anonymized personally-identifying information we collect, with any third parties except as set forth below.

We reserve the right to transfer personally-identifying information to a third party in conjunction with the sale or similar transfer of Virtual Peaker and/or its assets. We reserve the right to transfer personally-identifying information to a third party as required by law or when we believe that disclosure is necessary to protect our rights, to comply with a court order or other legal process, and otherwise to cooperate with authorities in connection with investigations of crimes or other wrongdoing.

When we do share personally-identifying information with an entity working on our behalf, we will employ commercially-appropriate procedures to help ensure that the disclosed information is used only for authorized purposes by authorized persons and that safeguards are in place to help maintain the security, integrity, and privacy of the information.

Although you can opt-out of promotional messages, we reserve the right to send you informational email messages about any administrative notices regarding the Site, as permitted under the CAN-SPAM Act (15 U.S.C. §7701 et seq.).

Third-Party Sites

This Privacy Policy applies only to information collected by this website. The Privacy Policy does not apply to websites maintained by other companies or organizations to which we may link or who may link to us.

From time to time, this website may link you to other sites (“Linked Sites”) that are not owned by Virtual Peaker. We do not control the collection or use of any information, including personally-identifying information, which occurs during your visit to the Linked Sites. We are not responsible for the actions and privacy policies of third-party websites.

Further, we make no representations about the privacy policies or practices of the Linked Sites, and Virtual Peaker is not responsible for the privacy practices of these Linked Sites.

Be careful of disclosing any of your personally identifiable information when leaving our Website. We encourage you to be aware when you leave our Site and to read the privacy statements of each and every website that collects personally identifiable information.

RECORD RETENTION

We retain PII only for the duration we require it to provide the Services, to serve our business purposes or other uses disclosed above, as required by law or regulation, and to enforce or protect our rights, in each case in a manner consistent with applicable state, and local laws and regulations and our internal policies governing the retention, management, and destruction of PII. We delete or de-identify PII within a reasonable period after we no longer need the information for the purposes set out in this Policy. 

International Data Transfer

We are based in the U.S. and the information we and our service providers collect is governed by U.S. law. If you are accessing the Services from outside of the U.S., please be aware that information collected through the Services may be transferred to, processed, stored, and used in the U.S. Data protection laws in the U.S. may be different from those of your country of residence. Your use of the Services or provision of any information therefore constitutes your consent to the transfer to and from, processing, usage, sharing, and storage of your information, including PII, in the U.S. as set forth in this Privacy Policy. If, in order to deliver the Services, it is necessary for us to share data subjects’ PII between different countries, we will take commercially reasonable measures to ensure the transfer complies with applicable data protection laws and PII is securely transferred.

ACCESSING AND CORRECTING YOUR PERSONAL INFORMATION

You can review and request changes to the personal information that Virtual Peaker has collected about you by contacting us as described in the “Contact Us” section above. However, please be aware that we may not accommodate a change request that would impact record retention or other operational requirements like remembering email opt-out preferences, violate any law or legal requirement, or cause the information to be incorrect, unless we are otherwise required by applicable law. We will make commercially reasonable efforts to respond to all requests without unreasonable delay and in any event within the time period required by applicable law or regulation. Please be aware that requests may be limited to the extent permitted by applicable law.

QUESTIONS/CONCERNS

If you believe that our website is not following our stated information policy, you may contact us at the contact information provided above in the “Contact Us” section.