Platform
Grid-Edge DERMS
Customer Engagement
Demand Forecasting
BYOD
Customer Engagement
Demand Response
EV Charging
Incentive Processing
Program Design
Program Management Automation
Localized Dispatch
Virtual Power Plants
API Integrations
C&I
Amber Mullaney
Vice President of Marketing
About Amber
With almost two decades of leadership, growth marketing, and communication experience, Amber Mullaney drives the strategy behind Virtual Peaker's marketing initiatives. A proud Texan native, she graduated from the University of Houston with a degree in Public Relations and Interpersonal Communication. She is passionate and experienced in managing brands, product lines, marketing programs, and driving cross-functional teams.
Amber beyond Virtual Peaker
Powering Up Participation: Marketing Tips To Attract VPP Participants 
The Modern, Customer-Centric Utility And The Role Of Utility Marketers How Utility Companies Can Appeal To Energy Prosumers Through Marketing How Comms Pros Can Prepare Their Organizations For Constant Change 14 Big Challenges In Implementing An Effective Executive Comms Strategy Keeping Up With The Kardashians: What Utilities Can Learn From (Gulp) Celebrities 15 Mistakes Communications Pros Make When Creating Internal Content Written By Amber
How Demand Flexibility Incentive Programs Help Electric Utilities Scale Grid Resiliency
The Grid Stress Problem Facing Electric Utilities Today Electric utilities are navigating one of the most complex operating environments in […]
Non-Wires Alternatives: The Cheapest Megawatt Is the One You Never Have to Build
How forward-thinking utilities are deferring billions in infrastructure costs — without sacrificing reliability. With material costs up and supply chain […]
How to Switch DERMS Vendors: What Utilities Need to Know
As U.S. electricity demand accelerates and grid pressure intensifies, utilities can’t afford to operate a DERMS that isn’t delivering — […]
Our Power, Our Planet: 3 Ways Virtual Power Plants Support Sustainability Efforts for Earth Day 2026
The theme for Earth Day this year is “Our Power, Our Planet.” This year emphasizes that environmental progress is driven […]
The Psychology of the Prosumer: Why People Share Their Energy with the Grid
With electric demand spiking, driving up costs and uncertainty in grid reliability, the relationship between the electric utility and the […]
DTECH 2026 Recap: 5 Urgent Priorities Shaping the Future of Utilities
Last week, the Virtual Peaker team traveled to San Diego for DTECH 2026. We were there to help connect utilities […]
The Lights-On Crisis: Why Your Traditional Load Management Will Fail in 2026—And How VPPs Provide the Firm Capacity You Need
To our colleagues at Investor-Owned Utilities (IOUs): Let’s be frank. Your current, century-old approach to balancing supply and demand is […]
Utility Operations Teams: It’s Time to Get Pumped About Distributed Energy Resources (DERs)!
For years, the energy landscape has been dominated by big, centralized generation—predictable, controllable, and neatly organized. But there’s a new […]
Utility Customer Engagement Has Never Been More Important
According to Deloitte, peak demand is expected to increase by around 26% by 2035, with data center demand alone accounting […]