Platform
Grid-Edge DERMS
Customer Engagement
Demand Forecasting
BYOD
Customer Engagement
Demand Response
EV Charging
Incentive Processing
Program Design
Program Management Automation
Flexible Dispatch
Virtual Power Plants
API Integrations
C&I
Amber Mullaney
Vice President of Marketing
About Amber
With almost two decades of leadership, growth marketing, and communication experience, Amber Mullaney drives the strategy behind Virtual Peaker's marketing initiatives. A proud Texan native, she graduated from the University of Houston with a degree in Public Relations and Interpersonal Communication. She is passionate and experienced in managing brands, product lines, marketing programs, and driving cross-functional teams.
Amber beyond Virtual Peaker
Powering Up Participation: Marketing Tips To Attract VPP Participants
The Modern, Customer-Centric Utility And The Role Of Utility Marketers
How Utility Companies Can Appeal To Energy Prosumers Through Marketing
How Comms Pros Can Prepare Their Organizations For Constant Change
14 Big Challenges In Implementing An Effective Executive Comms Strategy
Keeping Up With The Kardashians: What Utilities Can Learn From (Gulp) Celebrities
15 Mistakes Communications Pros Make When Creating Internal Content
Written By Amber
DTECH 2026 Recap: 5 Urgent Priorities Shaping the Future of Utilities
Last week, the Virtual Peaker team traveled to San Diego for DTECH 2026. We were there to help connect utilities […]
The Lights-On Crisis: Why Your Traditional Load Management Will Fail in 2026—And How VPPs Provide the Firm Capacity You Need
To our colleagues at Investor-Owned Utilities (IOUs): Let’s be frank. Your current, century-old approach to balancing supply and demand is […]
Utility Operations Teams: It’s Time to Get Pumped About Distributed Energy Resources (DERs)!
For years, the energy landscape has been dominated by big, centralized generation—predictable, controllable, and neatly organized. But there’s a new […]
Utility Customer Engagement Has Never Been More Important
According to Deloitte, peak demand is expected to increase by around 26% by 2035, with data center demand alone accounting […]
Transparency is Key: Utility Customers Want To Know
In January, EY released its Outlook 2025: Four Themes Empowering Utilities report. As the name implies, the report looks at […]
Demand Flexibility & Customer Engagement: How to Streamline Your Back-of-Office Functionality
If you’re reading this, you likely understand that the electric utility industry is at an inflection point brought on by […]
Don’t Get Caught Off Guard: Why Rising Power Purchase Agreement Prices Mean Utilities Need a Virtual Power Plant Strategy
According to the U.S. Energy Information Administration, after more than a decade of relatively flat demand, electricity consumption is not […]
Powering the Future: How AI is Revolutionizing Virtual Power Plants (VPPs)
Electric demand is on the rise, driven by supply chain challenges, erratic temperature extremes, and volatile weather events, as well […]
How Transparency In Messaging Drives Cost Savings For Demand Flexibility Programs
Every year, the J.D. Power Electric Utility Business Customer Satisfaction Study surveys residential utility customers at large and midsized electric […]