Demand Response Program Landing Page Best Practices

Demand response has proven to be an effective demand flexibility strategy. But the success of any demand response program entirely depends upon the scale of your program: the more customers enrolled and engaged to participate, the greater the potential gain in load shifting. Before even advertising your program, the very first step on your path to lowering costly peak energy purchases and strengthening grid resiliency is to create a landing page with an easy and efficient enrollment process.