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What is Electrification? Tips To Help Your Utility Adapt
…It should come as no surprise that historically, electrification has led to economic stability around the world, which continues today. As such, electrification comes in many forms including, but not…
BlogHow To Market Your Utility Programs & Enhance Enrollment
…to help your operation, the community, and the environment, but perhaps the most important thing you can communicate to potential utility program participants is what they get out of it….
BlogWhy Member Services in Electric Cooperatives are Critical
…remains the common property of the cooperative. Members usually receive limited compensation, if any, on capital subscribed as a condition of membership. Members allocate surpluses for any or all of…
BlogMeasuring Success: Key Marketing Metrics for Monitoring Demand Response Program Effectiveness
…habits. Building rapport with your community is necessary to grow your programs. Communicating these opportunities can lead to mass community buy-in, which is critical during peak demand events. By contrast,…
Blog(Can’t Get No) Satisfaction? Communicate & Increase Demand Flexibility Participation
…those of larger IOUs—power quality and reliability, corporate citizenship, price, billing and payment, communications, and customer service—so the results matter to all utilities. Still, we’ve learned plenty about the virtues…
BlogAsk An Expert: The Fundamentals of Virtual Power Plants & Where They Might Go Next
…what actions devices can take are only limited by the communication infrastructure and functionality in components. For example, inverters could inject some solar power generation as reactive power (which helps…
BlogBest Practices to Launch a Utility Program Landing Page
…program participants? Questions To Ask What should your utility program landing page or microsite obtain from customers? Furthermore, what do you want to advertise to customers to entice them to…
BlogUtility Industry Podcasts Worth Listening To Right Now
…massive. Customers want to engage through digital channels, whether that’s a well-built landing page for your programs or to hear the latest and greatest in the industry. For the latter,…
BlogQ&A w/Former Colorado PUC Chair Jeff Ackermann Part 1: The Regulatory Path to More Distributed Energy Resources
…capital investment approvals (of which I was a part as a commissioner) are coming home to roost in the form of steady and significant rate increases. What Are the Common…
BlogCLEAResult’s Divakar Jandhyala on Demand Response Programs, Customer Engagement, & More
…regions where programs are still evolving, we’re bringing the most recent innovations in distributed energy management in a ready-to-go solution. They’ll have the best and latest on Day 1, even…
News & PRVirtual Peaker Platform Expands Beyond DERMS
…information, visit www.virtual-peaker.com and follow the company on LinkedIn and Twitter (@VirtualPeaker). MEDIA CONTACTS Virtual Peaker: Mark Ray | mark@markrayassociates.com | 1-802-355-0145 Amber Mullaney | amullaney@virtual-peaker.com | 1-502-689-0249 cat 3…
BlogWhy Educating Utility Customers is Crucial to Demand Response
…utility company control my thermostat.” As a former customer service rep at a utility operation, this question was a common refrain when demand response was mentioned, and understandably so. As…