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Virtual Peaker Announces $16.6 Million Series A Funding Round
…visit www.virtual-peaker.com and follow the company on LinkedIn and Twitter (@VirtualPeaker). MEDIA CONTACTS Virtual Peaker: Mark Ray | mark@markrayassociates.com | 1-802-355-0145 Amber Mullaney | amullaney@virtual-peaker.com | 1-502-689-0249 cat 3…
BlogUtility Program Marketing 101: The Challenges of Climate Change Misinformation
…how to overcome the difficulties caused by climate change misinformation. A Brief History of Fake News Exploiting the media is as old as the free press. Early examples of public…
News & PRVirtual Peaker and FranklinWH Announce Strategic Integration to Enhance Grid Flexibility with Battery Energy Storage Systems
…more, visit https://virtual-peaker.com/partners/device-partners/ and https://www.franklinwh.com/. About Virtual Peaker Virtual Peaker is a cloud-based distributed energy technology company that empowers utilities to build the grid of the future and meet global…
BlogManaging Electrification & Changing Energy Needs in Rural Areas
…prices further encouraging EV adoption, utilities across the country face increasing difficulties in energy security. With electrification efforts including EVs coming spreading beyond urban areas, are rural cooperatives prepared for…
BlogWhat is Electrification? Tips To Help Your Utility Adapt
…It should come as no surprise that historically, electrification has led to economic stability around the world, which continues today. As such, electrification comes in many forms including, but not…
BlogHow To Market Your Utility Programs & Enhance Enrollment
…to help your operation, the community, and the environment, but perhaps the most important thing you can communicate to potential utility program participants is what they get out of it….
BlogMeasuring Success: Key Marketing Metrics for Monitoring Demand Response Program Effectiveness
…habits. Building rapport with your community is necessary to grow your programs. Communicating these opportunities can lead to mass community buy-in, which is critical during peak demand events. By contrast,…
BlogWhy Member Services in Electric Cooperatives are Critical
…remains the common property of the cooperative. Members usually receive limited compensation, if any, on capital subscribed as a condition of membership. Members allocate surpluses for any or all of…
Blog(Can’t Get No) Satisfaction? Communicate & Increase Demand Flexibility Participation
…those of larger IOUs—power quality and reliability, corporate citizenship, price, billing and payment, communications, and customer service—so the results matter to all utilities. Still, we’ve learned plenty about the virtues…
BlogBest Practices to Launch a Utility Program Landing Page
…program participants? Questions To Ask What should your utility program landing page or microsite obtain from customers? Furthermore, what do you want to advertise to customers to entice them to…
BlogUtility Industry Podcasts Worth Listening To Right Now
…massive. Customers want to engage through digital channels, whether that’s a well-built landing page for your programs or to hear the latest and greatest in the industry. For the latter,…
BlogQ&A w/Former Colorado PUC Chair Jeff Ackermann Part 1: The Regulatory Path to More Distributed Energy Resources
…capital investment approvals (of which I was a part as a commissioner) are coming home to roost in the form of steady and significant rate increases. What Are the Common…