Team Q&A: Steven Natale – Business Development Representative

From D&D to decreasing his carbon footprint, our new Business Development Representative Steven Natale is eager to make a difference in helping utilities connect with smart energy load management solutions! Join us in welcoming Steven to the Virtual Peaker team!

How did your previous life prepare you for Virtual Peaker? 

My background is in relationship building,  with a focus on partnership and collaboration! I bring my knowledge of sales, business development, and events to the table. I enjoy solving problems, creating partnerships and optimizing for efficiency. I believe we have a duty to reduce our carbon footprint in order to assure we leave the planet able to be enjoyed for future generations.

Tell us about your role at Virtual Peaker. 

I’m on the new business development team, which means my goal is to help our customers solve their energy demand related problems, identify areas for improvement, and create lasting partnerships between Virtual Peaker and key stakeholders in the utility sector. This is done through a culmination of outreach, partnership with marketing, and boots on the ground at local and national events. I’m really excited that I was able to get involved right away with Distributech 2025! 

How do you personally engage in sustainability efforts? 

I’m a big supporter of sustainability and ocean conservation. I’m an avid outdoors person, I believe in leaving trails better than when I found them. Recently I’ve become a scuba diver and regularly participate in ocean/beach clean ups. I also try to reduce my plastic waste!

What can you tell us about yourself?

My name is Steven Natale, I live in sunny Los Angeles with my two cats and I’m stoked to be a part of the team! Outside of work my hobbies include SCUBA, gaming, Dungeons and Dragons, and plants. I’m looking forward to meeting everyone and getting to know the rest of the organization.

About The Author

Bill is a serial entrepreneur with a PhD from UC Berkeley in Controls and Artificial Intelligence and 10 years of experience with high performance residential energy management and connected appliances. He was previously at GE as an Advanced Systems Engineer in the Connected Home Software Group, but left that role in May 2014 to pursue entrepreneurship full time.

Bill grew up in Louisville and returned with his family in 2010 after a long stint in the San Francisco Bay Area. He loves Louisville and is working to make it a better and more attractive city for high tech startups.

More About Bill