Team Q&A: Bob Mattingly – Senior Creative Designer

If you’ve looked at our marketing materials or spent time on the Virtual Peaker site, you’ve likely already experienced amazing visuals created by Senior Creative Designer Bob Mattingly. Please join me in welcoming Bob as one of the newest members of the Virtual Peaker team!

How did your previous life prepare you for Virtual Peaker?

Way back in the fourth grade, I designed and built a solar energy panel for my school science fair. The project included a lamp, photocells, fans, and a poster board explaining what it was all about. Now, renewable energy is part of my life every day, so joining Virtual Peaker has brought me full circle. I get to use my design skills—significantly improved since that fourth-grade project!—to help develop sustainable energy solutions.

In the workplace, I’ve been designing visuals with impact for more than 20 years. As an art director and creative manager, I’ve mostly been in the retail world, but for the past five years, I’ve been focused on software and technology. Acquiring UX/UI design skills has allowed me to get even deeper into consumers’ minds to figure out how to achieve our goals.

Tell us about your role at Virtual Peaker?

If the Virtual Peaker marketing team is involved in a project, I’ve likely had a strong hand in designing the look and feel of it, ranging from corporate identity to presentations to digital ads to collateral to the website and more. We work in a complex and ever-changing industry, so that keeps everything interesting. I enjoy the daily challenge of finding visual solutions that demonstrate the benefits of software!

How do you personally engage in sustainability efforts?

“Frustrating” and “fascinating” are the two words that come to mind when I think about what’s happening in our world. I think that we’re on the cusp of major changes that need to happen, and Virtual Peaker is helping to accelerate that progress. Yes, we can send humans into space, but what we need to do is to dial into what’s happening here on Planet Earth. Ever since that fourth-grade science fair project, I’ve been seeking ways to help make the planet more livable, and I’m proud to have joined a team that’s committed to making it happen.

What can you tell us about yourself?

My wife Amy and I are the proud parents of two young girls, and we all love spending time together as a family. A few years ago, we went to Orlando and it was amazing to see the joy on our girls’ faces as they experienced Disney World for the first time. We also have fun with our impromptu 80s music video family dance parties.

I enjoy coaching the girls’ soccer and coach-pitch (tee-ball) games and love to spend time in our backyard reflecting on the movement in our koi and goldfish pond. It’s truly a zen-like experience. I’m a creative at work and home, so I frequently paint or play my guitar—mostly blues, but just about any genre works.

About The Author

Bill is a serial entrepreneur with a PhD from UC Berkeley in Controls and Artificial Intelligence and 10 years of experience with high performance residential energy management and connected appliances. He was previously at GE as an Advanced Systems Engineer in the Connected Home Software Group, but left that role in May 2014 to pursue entrepreneurship full time.

Bill grew up in Louisville and returned with his family in 2010 after a long stint in the San Francisco Bay Area. He loves Louisville and is working to make it a better and more attractive city for high tech startups.

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