Culture

Team Q&A: Austin Bradford – Sales Executive

Bill Burke blog author Bill Burke
Austin Bradford header

Austin Bradford believes in the power of sustainability initiatives no matter how big or small, and as our Sales Executive has worked diligently to educate our growing list of utility partners on their programmatic potential. Please join me in welcoming Austin as one of the newest members of the Virtual Peaker team!

How did your previous life prepare you for Virtual Peaker?

I have served in customer-facing roles for 15 years across multiple companies and industries. My experience has taught me the importance of the customer experience and given me the listening and problem-solving skills necessary to navigate any concerns or questions our clients may have. There are few things more rewarding than helping a customer get the most from your tool or service and developing lasting connections and trust through exemplary service.

I had been following innovative companies around Louisville for a while and always had the desire to transition into the tech industry. When I heard about the chance to join the team at Virtual Peaker I jumped at the opportunity. The idea of working in the tech space and doing so in the pursuit of fighting the climate crisis sounded like a perfect fit. My experience in customer success coupled with my interest in all things technology and passion for protecting our environment has allowed me to challenge myself in ways that leave me feeling fulfilled at the end of every workweek.

Tell us about your role at Virtual Peaker.

I work on the Client Success Team and my job is to ensure our utilities know how to leverage our tools to run the most efficient demand response program possible. This includes assisting in the initial set up of the program, conducting training sessions, and providing ongoing support after launching. I also work with clients to strategize and plan for the future of their programs and show them how Virtual Peaker can be their one-stop-shop for all things demand response.

How do you personally engage in sustainability efforts?

My wife and I try to make everything in our home reusable where we can. Reusable Ziploc bags, yogurt pouches for our daughter, and rags instead of paper towels are just a few examples. We also try to support companies that promote sustainability in their products. I recently learned that one of the biggest wastes of energy in your house can result from your washer. Changing the water temperature to run on cold instead of hot will shed a lot of energy from the grid. We are constantly learning new ways to help the environment in little ways and be better stewards of the earth.

What can you tell us about yourself?

The most important people in my life are my incredible wife and beautiful 12-month-old daughter. We spend most of our free time doing family activities such as going to the park or the zoo. Watching my daughter grow and learn how to be a person has been the most rewarding experience of my life.

In my alone time, I love to do anything creative. This includes writing, computer programming, and painting miniatures. Before I had my daughter, I ran a small podcasting network focused on video games, TV, and movies. It lasted about 3 years before going on hiatus but I loved the friendships and products that resulted from it. I also love to read fantasy novels or comic books and watch movies. I’ve been a super fan of the Indiana Pacers since I was a child and recently added a signed Reggie Miller jersey to my collection that I am proud of! I definitely keep busy between work, family, and hobbies and I consider it a blessing to have such a full life.

Looking to help us change the world?

Join Our Team

About The Author
Bill Burke blog author

Bill is a serial entrepreneur with a PhD from UC Berkeley in Controls and Artificial Intelligence and 10 years of experience with high performance residential energy management and connected appliances. He was previously at GE as an Advanced Systems Engineer in the Connected Home Software Group, but left that role in May 2014 to pursue entrepreneurship full time.

Bill grew up in Louisville and returned with his family in 2010 after a long stint in the San Francisco Bay Area. He loves Louisville and is working to make it a better and more attractive city for high tech startups.

More About Bill

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