Every year, the J.D. Power Electric Utility Business Customer Satisfaction Study is released to help utilities understand their customers’ needs and concerns. Topping their 2023 survey was transparency and communication: customers want to know what’s going on both in terms of potential outages and as it relates to upcoming renewable energy and infrastructure maintenance projects. Although each utility is a natural monopoly, customer satisfaction remains crucial not only in securing regulatory buy-in, but in generating revenue through customer participation in a utility program such as demand response or EV managed charging. That’s why we’ve made it simple for utilities to send vital program information directly to customers, with SMS text messaging now available to current platform users.
How It Works
When a customer enrolls in a utility program they will have the option to receive messages via email and/or text. Once enrolled, utilities can use their customer engagement tools to directly reach out to customers in real-time or as needed. From there, customers can receive messages about upcoming events or even be notified if their participating device has been disconnected – reducing device downtime and increasing the effectiveness of your utility program.
SMS Texting & Utility Programs
Customers love having options and giving them two communication pathways ensures they are receiving event and device messages in the way that is most convenient for them. Customers can opt-out of this feature at any time by simply texting “STOP” to cancel alerts with the option to opt back in always available if they change their mind. So what’s stopping you? Why not connect with your customers, while connecting them to the right utility program today?
Contact us here if you would like to enable SMS on your platform! Not a customer yet? Click here to get started.