BYOD
Customer Engagement
Demand Response
EV Charging
Incentive Processing
Program Design
Program Management Automation
Flexible Dispatch
Virtual Power Plants
API Integrations
Platform
Grid-Edge DERMS
Customer Engagement
Demand Forecasting
Amber Mullaney
Vice President of Marketing
About Amber
With almost two decades of leadership, growth marketing, and communication experience, Amber Mullaney drives the strategy behind Virtual Peaker's marketing initiatives. A proud Texan native, she graduated from the University of Houston with a degree in Public Relations and Interpersonal Communication. She is passionate and experienced in managing brands, product lines, marketing programs, and driving cross-functional teams.
Amber beyond Virtual Peaker
Powering Up Participation: Marketing Tips To Attract VPP Participants
The Modern, Customer-Centric Utility And The Role Of Utility Marketers
How Utility Companies Can Appeal To Energy Prosumers Through Marketing
How Comms Pros Can Prepare Their Organizations For Constant Change
14 Big Challenges In Implementing An Effective Executive Comms Strategy
Keeping Up With The Kardashians: What Utilities Can Learn From (Gulp) Celebrities
15 Mistakes Communications Pros Make When Creating Internal Content
Written By Amber
Don’t Get Caught Off Guard: Why Rising Power Purchase Agreement Prices Mean Utilities Need a Virtual Power Plant Strategy
According to the U.S. Energy Information Administration, after more than a decade of relatively flat demand, electricity consumption is not […]
Powering the Future: How AI is Revolutionizing Virtual Power Plants (VPPs)
Electric demand is on the rise, driven by supply chain challenges, erratic temperature extremes, and volatile weather events, as well […]
How Transparency In Messaging Drives Cost Savings For Demand Flexibility Programs
Every year, the J.D. Power Electric Utility Business Customer Satisfaction Study surveys residential utility customers at large and midsized electric […]
The SECC 2025 State of the Consumer Report & Distributed Energy Resources
Every year, our partners at the Smart Energy Consumer Collaborative (SECC) conducts its annual State of the Consumer survey, which […]
Don’t Let Your Demand Flexibility Program Fizzle Out: Effective Marketing Strategies
A recent nationwide survey found that 73% of Americans are concerned about rising utility bills. These increases in billing costs […]
DISTRIBUTECH® 2025: Dallas Delivers a Glimpse into the Future of Utilities
Last week, DISTRIBUTECH 2025 wrapped up in Dallas, Texas, leaving a buzz of innovation and a clear picture of the […]
Demand Flexibility & A Marketing Plan: They Go Hand-in-Hand
Energy demand is rising exponentially, driven by AI and data center developments, supply chain issues, electrification efforts, erratic weather, and […]
How To Message For Your Demand Response Program
Rising demand and grid reliability remain top concerns in 2025 for the energy sector, driven by energy-hungry data centers and […]
Demand Flexibility Program Marketing Power Guide
For more than a century, U.S. electric utilities have operated within a primarily regulated market as a natural monopoly, leaving […]