BYOD
Customer Engagement
Demand Response
EV Charging
Incentive Processing
Program Design
Program Management Automation
Flexible Dispatch
Virtual Power Plants
Platform
Grid-Edge DERMS
Customer Engagement
Demand Forecasting
Amber Mullaney
Vice President of Marketing
About Amber
With almost two decades of leadership, growth marketing, and communication experience, Amber Mullaney drives the strategy behind Virtual Peaker's marketing initiatives. A proud Texan native, she graduated from the University of Houston with a degree in Public Relations and Interpersonal Communication. She is passionate and experienced in managing brands, product lines, marketing programs, and driving cross-functional teams.
Amber beyond Virtual Peaker
The Modern, Customer-Centric Utility And The Role Of Utility Marketers
How Utility Companies Can Appeal To Energy Prosumers Through Marketing
How Comms Pros Can Prepare Their Organizations For Constant Change
14 Big Challenges In Implementing An Effective Executive Comms Strategy
Keeping Up With The Kardashians: What Utilities Can Learn From (Gulp) Celebrities
15 Mistakes Communications Pros Make When Creating Internal Content
Written By Amber
Demand Flexibility Program Marketing Power Guide
For more than a century, U.S. electric utilities have operated within a primarily regulated market as a natural monopoly, leaving […]
Utilities: Marketing Demand Flexibility Initiatives Isn’t Hard
Demand flexibility programs are increasingly important as utilities strive to balance supply and demand on the grid. These programs offer […]
Marketing is Nothing to Fear: Cost-Effective Ways to Market Demand Flexibility Programs
It bears repeating that the last ten years have been successively the hottest on record—that 2014 was the hottest year, […]
The North American Electric Grid Regions & Decarbonization Challenges
There is no national U.S. electric grid. Instead, the U.S. relies upon several interconnected grids separated by region. Not only […]
International E-Waste Day: Mythbusting Distributed Energy Resources (DERs)
Electronic waste, otherwise known as e-waste, represents any number of discarded or obsolete electronic technologies, leading to increased environmental contamination. […]
More Questions To Ask Before Purchasing Your Grid-Edge DERMS
According to the Department of Energy, 80-160 GW of virtual power plant capacity is needed to meet increasing demand by […]
Emerging Trends In Grid Management
As the global energy landscape evolves, grid management rapidly advances to meet demands for greater efficiency, reliability, and sustainability. Innovations […]
BESS Practices: Our Guide to Battery Energy Storage Systems & Demand Flexibility
Earlier this week, The Economist identified grid-scale battery storage as the next trillion-dollar industry in clean tech. This observation parallels […]
6 Questions to Ask Before Purchasing a Grid-Edge DERMS
Load management strategies are nothing new to utilities. Historically, load management was comparatively simple. Demand curves were relatively predictable, as […]