Marketing and Enrollment

Free resources designed to boost enrollment and participation in your demand flexibility programs.

Marketing Channels and When to Use Them for Your Demand Response Program Recruitment

Building a rapport with your customers is integral in developing your demand response strategies. So how do you find the right audience at the right time to educate them on the possibilities of demand response?

Webinar: Finding the Right Marketing and Message for Next-Generation Virtual Power Plant Participation

Watch this webinar replay to explore the latest strategies for effectively engaging consumers in DR programs and ultimately creating the next generation of Virtual Power Plants (VPPs).

Replay: Crushing Demand Response Enrollment and Participation

Watch this webinar replay for a strategic discussion on how to surpass enrollment goals and orchestrate effective marketing campaigns for BYOD programs.

Webinar Replay: Grid-Edge Innovation: Driving VPP and DR Growth and Enrollments

Watch this webinar replay to learn how utilities can prepare themselves to capitalize on increased adoption of grid-edge DERMS technology and ever-growing VPP capabilities.

Demand Response Program Landing Page Best Practices

These best practices will help you design an effective landing page to enroll customers in your demand response programs, leading to increased program enrollment.

Marketing Channels and When to Use Them for Your Demand Response Program Recruitment

Building a rapport with your customers is integral in developing your demand response strategies. So how do you find the right audience at the right time to educate them on the possibilities of demand response?

utility program landing page

Best Practices to Launch a Utility Program Landing Page

As more renewable energy assets enter the global energy portfolio, utilities will have fresh opportunities to boost grid resilience, lower […]

Ana Bogdanova 2
Ana Bogdanova
Senior Product Manager

Brochure: Meet Relay, Customer Engagement Suite

Relay, our customer engagement suite is built for utilities of any type to take advantage of distributed energy resources through innovative technologies and seamless customer engagement features. Download the brochure.

Your Guide to Demand Response Incentives

Use this guide to help design a DR incentive program that is effective, efficient, and meets the needs of both the utility and its customers.

Demand Flexibility & A Marketing Plan: They Go Hand-in-Hand

Demand Flexibility & A Marketing Plan: They Go Hand-in-Hand

Energy demand is rising exponentially, driven by AI and data center developments, supply chain issues, electrification efforts, erratic weather, and […]

Amber Mullaney
Vice President of Marketing
Customer Engagement

4 Ways to Improve Customer Engagement for Utilities

Engaging customers can seem like an insurmountable challenge for some energy companies, given the nature of the industry. As a […]

Syd Bishop 1
Syd Bishop
Senior Content Specialist
utility program landing page

Best Practices to Launch a Utility Program Landing Page

As more renewable energy assets enter the global energy portfolio, utilities will have fresh opportunities to boost grid resilience, lower […]

Ana Bogdanova 2
Ana Bogdanova
Senior Product Manager
Demand Flexibility Marketing Power Guide

Demand Flexibility Program Marketing Power Guide

For more than a century, U.S. electric utilities have operated within a primarily regulated market as a natural monopoly, leaving […]

Amber Mullaney
Vice President of Marketing
BYOD Utility Program

Best Practices for BYOD Utility Program Enrollment

To meet the increased demand brought on by electrification efforts, utilities have turned to distributed energy resources (DER) and demand […]

Anna Carvill
Anna Carvill
Director of Client Accounts
demand flexibility

(Can’t Get No) Satisfaction? Communicate & Increase Demand Flexibility Participation

In 2019, we reported on the results of the J.D. Power 2019 Electric Utility Business Customer Satisfaction Study, a nationwide […]

jeffquigley
Jeff Quigley
Sr. Vice President of Customer Solutions
Demand Response

Encouraging Customer Enrollment in Demand Response & DER Programs

As a conservation initiative, demand response programs have mutual benefits for utility operations and consumers alike. To meet both Net-Zero […]

Amber Mullaney
Vice President of Marketing