BYOD
Customer Engagement
Demand Response
EV Charging
Incentive Processing
Program Design
Program Management Automation
Flexible Dispatch
Virtual Power Plants
Platform
Grid-Edge DERMS
Customer Engagement
Demand Forecasting
WEBINAR
Finding the Right Marketing and Message for Next-Generation Virtual Power Plant Participation
As the energy landscape evolves and distributed energy resources (DERs) become increasingly integrated into the grid, the role of demand response (DR) programs in ensuring grid reliability and affordability is more critical than ever. This webinar will explore the latest strategies for effectively engaging consumers in DR programs and ultimately creating the next generation of virtual power plants (VPPs).
Special Guest Speakers:
- Nathan Shannon, President, SECC
- Juliet Shavit, CEO, SmartMark
- Stacia Secreriat, Digital Marketing Manager, Virtual Peaker
When: February 20th at 10am PT, 1pm ET
Recording will be sent to all registrants.
The latest research on consumer attitudes and perceptions regarding DR programs, including their motivations, concerns, and preferred communication channels.
How to develop impactful and engaging messaging that resonates with diverse consumer segments and effectively communicates the value proposition of DR participation.
How utilities can utilize advanced technologies, such as DER Management platforms, AI-powered personalization, and omnichannel communication platforms, to reach and engage consumers more effectively.
Strategies for designing and managing programs that center customer experience.