--- title: "The Next Evolution of Virtual Peaker" id: "501" type: "post" slug: "the-next-evolution-of-virtual-peaker" published_at: "2018-09-13T12:46:00+00:00" modified_at: "2024-06-27T13:07:54+00:00" url: "https://virtual-peaker.com/blog/the-next-evolution-of-virtual-peaker/" markdown_url: "https://virtual-peaker.com/blog/the-next-evolution-of-virtual-peaker.md" excerpt: "2018 has been a big and exciting year for Virtual Peaker. We made substantial investments in our team, our technology, […]" taxonomy_category: - "Culture" - "In The News" --- Culture # The Next Evolution of Virtual Peaker [Bill Burke Published Sep 13, 2018](https://virtual-peaker.com/author/bill-burke/) Share[https://www.facebook.com/sharer/sharer.php?u=https://virtual-peaker.com/blog/the-next-evolution-of-virtual-peaker/](https://www.facebook.com/sharer/sharer.php?u=https://virtual-peaker.com/blog/the-next-evolution-of-virtual-peaker/) [http://twitter.com/share?url=https://virtual-peaker.com/blog/the-next-evolution-of-virtual-peaker/](http://twitter.com/share?url=https://virtual-peaker.com/blog/the-next-evolution-of-virtual-peaker/) [https://www.linkedin.com/shareArticle?mini=true&url=https://virtual-peaker.com/blog/the-next-evolution-of-virtual-peaker/&source=LinkedIn](https://www.linkedin.com/shareArticle?mini=true&url=https://virtual-peaker.com/blog/the-next-evolution-of-virtual-peaker/&source=LinkedIn) [mailto:?&subject=The%20Next%20Evolution%20of%20Virtual%20Peaker&body=https://virtual-peaker.com/blog/the-next-evolution-of-virtual-peaker/](mailto:?&subject=The%20Next%20Evolution%20of%20Virtual%20Peaker&body=https://virtual-peaker.com/blog/the-next-evolution-of-virtual-peaker/) 2018 has been a big and exciting year for Virtual Peaker. We made substantial investments in our team, [our technology](https://virtual-peaker.com/platform/) , and our customer frameworks. Amid these changes, it became imperative our outward identity better reflects our internal evolution. Now, after several months of work, we are thrilled to announce our new brand. Designed by our friends at [Relay Design Co.](https://relaydesign.co/) , our new mark and color scheme uses simple visual elements to tell the world what we are about: change, growth, and the future of energy. We started with a triangle to represent the universal symbol for change (delta), and incorporated the imagery of a mountain to represent the energy “peak.” The peak, highlighted in orange, is also the mathematical symbol for exponential growth (a caret). The blue foundation element communicates the role Virtual Peaker plays to smooth energy peaks, and represents our commitment to stabilize the transition toward a renewable energy future. ## Changes At Virtual Peaker Conclusion Our selection of [Relay](https://relaydesign.co/) was no accident. Just as we are evolving, so too is Louisville, and one of our company’s core values is that we support our city’s rapidly growing startup and small business community. Choosing a local company to do our design work was intentional, and we were dazzled by the caliber of their work. I’m incredibly proud of our new brand and excited about what is coming next! Onward! ### Learn How To Work Toward a Greener Tomorrow [Subscribe](https://share.hsforms.com/1mLfmlKhIToCw6eTJ3El3pA39sw7) About The Author [https://virtual-peaker.com/author/bill-burke/](https://virtual-peaker.com/author/bill-burke/) Bill is a serial entrepreneur with a PhD from UC Berkeley in Controls and Artificial Intelligence and 10 years of experience with high performance residential energy management and connected appliances. He was previously at GE as an Advanced Systems Engineer in the Connected Home Software Group, but left that role in May 2014 to pursue entrepreneurship full time. Bill grew up in Louisville and returned with his family in 2010 after a long stint in the San Francisco Bay Area. He loves Louisville and is working to make it a better and more attractive city for high tech startups. [More About Bill](https://virtual-peaker.com/author/bill-burke/) Related Stories [Blog Post Mar 13, 2026 Team Q&A: Tom Agger – Junior Product Manager – Content & Enablement From helping foster renewable energy and conservation connections at the state level, traveling, or practicing their sustainability habits, our new […] Bill Burke Founder & CEO](https://virtual-peaker.com/blog/team-qa-tom-agger-junior-product-manager-content-enablement/) [Blog Post Feb 27, 2026 Team Q&A: Reuben Macapinlac – Senior Client Success Manager From his love of nature to his sustainability efforts connecting utilities with the demand flexibility solutions they need to enhance […] Bill Burke Founder & CEO](https://virtual-peaker.com/blog/team-qa-reuben-macapinlac-senior-client-success-manager/) [Blog Post Feb 20, 2026 Team Q&A: Valerie Eacret – Senior Client Account Manager With so many competing pressures causing market uncertainty in the electric utility industry, finding the right DERMS solutions has never […] Bill Burke Founder & CEO](https://virtual-peaker.com/blog/team-qa-valerie-eacret-senior-client-account-manager/) Subscribe to our blog ## Get the latest DER thought leadership, tips, and best practices in your inbox! 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